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L24: Birdeye Launches Partner Command Center
Today at Localogy’s L24 conference, Birdeye launced a new insights and analytics tool for its 700+ agency partners. Known as the Partner Comand Center, it positions these agencies to have a...
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L24: A Serial Founder’s Journey – Q&A with David Shim
What are the biggest lessons from starting several companies? What's different today in the fundraising environment, not to mention product strategies and sensibilities today. We talk to Read.ai...
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L24: A Lifetime of Pivots – A Conversation with Joe Walsh
Joe Walsh’s career has been a lesson in weathering the looming storms of market disruption, and in seeing around corners. What’s his framework for doing so, and what can we all learn from that? Key...
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L24: Reputation Management in an AI-Driven World
AI is changing everything from the creation of visual art to making credit decisions. It’s also changing how small businesses manage ratings, reviews, and their reputations. We’ll ask some key industry...
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L24: What Street Dance can Teach you about Local Social Engagement
What do street dancers and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists share insights on audience...
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L24: SMB Presence in a More Fragmented World
From listings to websites to social media, the way consumers find their local businesses is ever-changing. And it is a major challenge for those building digital presence for SMBs to keep up with all...
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L24: Partnering for Vertical Success
Scorpion and ServiceTitan recently partnered to fill gaps in the others' capabilities. How did this deal provide a model for finding synergies and deepening your bench? The post L24: Partnering for...
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L24: Is 2024 a Good Year to Raise Money?
Tech has been through a tough period as VC wallets have been slammed shut for a while. Or have they? We’ll ask those in the know what to expect in equity fundraising in 2024 and beyond. Today’s panel...
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E67 Explores TikTok’s Efforts to Stave Off a Ban
In E67 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about the looming U.S. TikTok ban and the short video juggernaut’s efforts to fight the congressional...
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L24: SNAP through a Local Lens
Among several innovations and investments in play, Snap is keen on making its mark with SMB marketing. Using local lenses, Snap Map and other endemic Snapchat fare, it’s reaching the coveted Gen Z and...
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L24: Booze and Branding; Local Marketing Insights and Strategies
We ended day 2 of L24 with a brief history of America’s alcohol industry from Brandmuscle’s James Morse. This was followed by an engaging discussion exploring the strategic partnerships between...
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